how to run ads on google ads: When Google AdWords launched in 2000, more than twenty million queries were asked every day. All advertisers use the platform, now known as Google Ads, which handles billions of queries every day.
A Wall Street Journal poll revealed that in only the year 2017, Google accounted for about 40% of all digital advertising spending.
What is Google Ads?
Businesses can use Google Ads, an advertising network run by Google, to display their clickable ads in Google search results. Google charges businesses based on the number of searches that result in clicks on their ads. Advertisers want to boost conversions such as sales or website visits by increasing their visibility to users.
Types of Advertising on Google Ads
Your business can easily appear on search network ads, video ads, display ads, and even app-based ads due to the variety of advertising options available. The network that is most commonly used is the search network.
Search Network ads are intended to appear as text ads every time a Google search is performed. The keyphrases you want people to associate with your brand are highlighted. You optimize your ad and then bid on those specific keywords to improve its ratings. This gives you the ability to attract visitors and convert purchased traffic into consumers.
display Networks
Display ads, which can be banners or text ads, are known to be shown in Gmail and on websites that are currently part of the Display Network.
Display advertising is often used by businesses in their remarketing campaigns in an attempt to re-engage customers who previously engaged with them but did not convert.
Video-Based Ads
Video-based ads are next in line. With the help of these ads you can instantly create a video ad that will appear on YouTube videos.
App Ads
The final option is App Ads, which lets you appear on well-known Google-based apps.
The bidding system is the foundation of Google Ads. Where your ad appears in search results is affected by your Quality Score and CPC (cost per click). Quality Score evaluates how effectively your ad is optimized and whether it is relevant to the user’s search. Cost per click (CPC) is the fee you pay every time your ad is clicked. Your Quality Score is affected by your starting page, your ad yield, the success of your previous posters, and most importantly, your Ctrain (click-through rate). As your Quality Score mountains, your ad rank will increase.
